Becoming a Successful WBU Franchisee | Franchise Business Review



Hear what it takes to become a successful franchise owner in our latest conversation with Wild Birds Unlimited. We discuss the important steps franchise owners took to create a successful business for themselves.

Learn the keys that helped their business thrive, the challenges and pitfalls they faced along the way – and how to avoid them. What were they doing before buying a franchise and how did those experiences and skillsets help them in their new business venture? How does Wild Birds Unlimited support its franchise owners? What was it like putting together a plan for Wild Birds Unlimited ownership?

Moderator:
Michelle Rowan, president and COO of Franchise Business Review

Panelists:
Paul Pickett, CDO of Wild Birds Unlimited
Mark & Danielle Motley, Multi-Unit Owners

Learn more at: https://bit.ly/3CdVQxO

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TIMESTAMPS

00:00 – Introduction
00:27 – Wild Birds Unlimited Intro
3:32 – How Wild Birds Unlimited supports their franchise owners
6:03 – What type of candidate does Wild Birds Unlimited look for?
9:25 – What is it like putting together a business plan for franchise ownership?
12:01 – What was the timeline for opening a second Wild Birds Unlimited store?
13:25 – What made you decide to join the business full-time?
15:15 – What makes Wild Birds Unlimited’s marketing support effective?
17:53 – How do you make a franchise’s marketing tools unique to you and your store?
25:28 – How do you connect with franchise owners in the community?
27:45 – Conclusion – Franchisee success

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